Top Story

e4m_logo.png

Home >> International >> Article

Raymond’s new agency alignment complete

02-February-2002
Font Size   16
Share
Raymond’s new agency alignment complete

The agency alignment at Raymond’s is complete. RK Swamy BBDO and Ambience D Arcy will handle the Raymond account worth Rs.45 crores. exchange4media has confirmed the same from all parties concerned. Earlier a spate of market rumors was also including Leo Burnett as an agency who would get part of the Raymond’s business. exchange4media has also reported the same due to lack of confirmations from all concerned parties.

Raymond has been divided between RKSwamy BBDO and Ambience d Arcy. RKSBBDO gets the fabrics and corporate while ambience gets the apparel brands, Park Avenue, Parx and Manzoni.The business to be handled by RKSwamy BBDO would be around Rs 25-30crores and the balance goes to Ambience.

The new Campaign for Raymond’s should be out in a couple of months.

So finally Raymond’s has a new agency. It would be interesting to watch what new creative strategy will this agency will come up for the established Raymond’s brand.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean