The agency alignment at Raymond’s is complete. RK Swamy BBDO and Ambience D Arcy will handle the Raymond account worth Rs.45 crores. exchange4media has confirmed the same from all parties concerned. Earlier a spate of market rumors was also including Leo Burnett as an agency who would get part of the Raymond’s business. exchange4media has also reported the same due to lack of confirmations from all concerned parties.
Raymond has been divided between RKSwamy BBDO and Ambience d Arcy. RKSBBDO gets the fabrics and corporate while ambience gets the apparel brands, Park Avenue, Parx and Manzoni.The business to be handled by RKSwamy BBDO would be around Rs 25-30crores and the balance goes to Ambience.
The new Campaign for Raymond’s should be out in a couple of months.
So finally Raymond’s has a new agency. It would be interesting to watch what new creative strategy will this agency will come up for the established Raymond’s brand.