Come January 27, Indian Railways will deliver a trendy magazine to its premium passengers. Called "Shubha Yatra", the mammoth effort is being spearheaded by Eastern Railway in a limited way initially - only for passengers of the Calcutta-Delhi Rajdhani Express.
The glossy magazine will have sections on entertainment, general knowledge, movie reviews, sports, jokes, railway information and a host of other features. In another fortnight, Eastern Railway will begin offering it to passengers on the Shatabdi Express. The contract for publishing the monthly magazine, which promises to be as good as Indian Airlines' Swagat, has been awarded to Deep Prakashan, a Kolkata-based house.
The circulation will be extended to the other Rajdhani's if the trial runs is successful. Targeted at the premium segment, the monthly magazine will be distributed free and will come in three languages - Bengali, English and Hindi. The railway official said the publishers would be responsible for marketing the magazine and generating advertising revenues.