In today's world the power of Radio is to transform listener's lives.
Its not just to 'inform', 'entertain',
'enlighten', but to transform people's lives- by which I mean a process by which
people make significant change in some aspect of their lives - in how
they think about something important to them, or in what they decide to
do about it? These are the three ingredients that are essential to
unlocking this power and realizing a Radio system able to support
As the radio market in India stands on the verge of explosion, we
look at the medium, how it has evolved over the years and
the importance given to radio by media buyers and planners.
We also look at other key markets in the world, which are in various
stages of evolution, What is the future of the industry in India and
where can we expect it to go?