Top Story

e4m_logo.png

Home >> International >> Article

Radio Mirchi to be launched in Ahmedabad today

20-December-2001
Font Size   16
Share
Radio Mirchi to be launched in Ahmedabad today

Radio Mirchi, owned by Entertainment Network (India) Ltd (ENIL), a wholly-owned subsidiary of TOI Group will be officially launched in Ahmedabad on 91.9 FM today. The station, which conducted its soft launch on December 12, is the first private FM radio station in Ahmedabad.

According to the company sources, Radio Mirchi is a contemporary channel that provides high quality entertainment to listeners.

In Indore, where Radio Mirchi was first launched, the average reach of radio as a medium jumped three times after its launch. Over 90 per cent of the population in the age group of 15-35 and in the high socio-economic groups tune in to Radio Mirchi.

In these groups — considered to be the key target group for any advertiser — radio commands as much listenership as TV viewership. In other words, radio is no longer a ‘downmarket’ medium as it was perceived to be. The average daily listening time has also jumped by 50 per cent. At present, Indoris listen to radio for about 2 hours daily — a significant achievement in the midst of the current media clutter.

Radio Mirchi has already received tremendous response from eager listeners in Ahmedabad. According to the company sources, the local advertisers are already flooding the Radio Mirchi office with calls and faxes, enquiring about ad rates on the FM radio station.

Radio Mirchi was launched in Indore less than three months ago. The station met with tremendous success in Indore and has already managed to get over 60 advertisers, local as well as national, in a span of less than 90 days.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.