Radio City is expected to launch its radio station in Lucknow in the first week of December this year. This will be Star’s second radio station in the country, the first being Bangalore. Star also plans to launch stations in Mumbai and Delhi, subject to obtaining clearance for the metros from the government.
Radio City was launched in Bangalore on July 3 this year. The content on the radio station is largely Hindi film music. It is expected that Lucknow will also be driven by Hindi film music.
On the revenue front, Radio City plans to attract more people to advertise on the radio station. The company has got around 130 advertisers for Bangalore along.