Top Story


Home >> International >> Article

Radio City to hike advertisement rates

Font Size   16
Radio City to hike advertisement rates

Radio City, the country’s first private FM radio station, is planning to hike the rates in October. The advertising agencies find the rate of the nascent service nearly three times higher than AIR FM.

According to media buyers, for the same rate, they could easily buy a spot on a music channel, which will give them the advantage of national coverage vis-à-vis radio, which has limited coverage.

Radio City is charging Rs 4,900 for the 7 a.m. to 10 a.m. and 7 p.m. to 10 p.m. slots during the week. The lowest rates are Rs 1,100 for the late night timings – from midnight to 7 a.m. on Sundays. The radio station has 10 minutes of commercial time per hour.

Among the advertisers that Radio City has on board are national brands like Hindustan Levers, Colgate, Titan, other local brands and cellular service brands.

The industry analysts are of the opinion that the number of advertisers which stay on after the novelty of the new service wears off will decide the rates for the FM service throughout the country as Bangalore is considered to be a test market.


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’