Top Story

e4m_logo.png

Home >> International >> Article

Radio City to be launched in Lucknow on Dec 11

10-December-2001
Font Size   16
Share
Radio City to be launched in Lucknow on Dec 11

Star India plans to launch its radio service "Radio City” in Lucknow on December 11. It will be using infrastructure facilities of All India Radio (AIR), Lucknow to launch its services.

This is Star India's second radio service in the country. Earlier it launched the similar service at Bangalore in July this year. Radio City, is the result of a tie up between Kolkata-based Music Broadcast Private Limited (MBPL), which owns the six licenses and Star India provides the content and markets the stations.

According to the company source, the listeners in Bangalore have trippled. While 83 per cent of listener’s tune in the morning 61 per cent listen in the evening.

Radio advertising accounts for only one and a half per cent of the total advertisement revenue pie in India. As against this internationally it accounts for only 7-8 per cent. Radio City hopes that in the next three to four years it would be able to garner atleast five per cent of the total advertisement revenue pie.

Radio City will be launched in Mumbai, Delhi, Patna and Nagpur, after the government clears certain policies.

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...