Top Story

e4m_logo.png

Home >> International >> Article

Radio City to be launched in Lucknow on Dec 11

10-December-2001
Font Size   16
Share
Radio City to be launched in Lucknow on Dec 11

Star India plans to launch its radio service "Radio City” in Lucknow on December 11. It will be using infrastructure facilities of All India Radio (AIR), Lucknow to launch its services.

This is Star India's second radio service in the country. Earlier it launched the similar service at Bangalore in July this year. Radio City, is the result of a tie up between Kolkata-based Music Broadcast Private Limited (MBPL), which owns the six licenses and Star India provides the content and markets the stations.

According to the company source, the listeners in Bangalore have trippled. While 83 per cent of listener’s tune in the morning 61 per cent listen in the evening.

Radio advertising accounts for only one and a half per cent of the total advertisement revenue pie in India. As against this internationally it accounts for only 7-8 per cent. Radio City hopes that in the next three to four years it would be able to garner atleast five per cent of the total advertisement revenue pie.

Radio City will be launched in Mumbai, Delhi, Patna and Nagpur, after the government clears certain policies.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline