Star India plans to launch its radio service "Radio City” in Lucknow on December 11. It will be using infrastructure facilities of All India Radio (AIR), Lucknow to launch its services.
This is Star India's second radio service in the country. Earlier it launched the similar service at Bangalore in July this year. Radio City, is the result of a tie up between Kolkata-based Music Broadcast Private Limited (MBPL), which owns the six licenses and Star India provides the content and markets the stations.
According to the company source, the listeners in Bangalore have trippled. While 83 per cent of listener’s tune in the morning 61 per cent listen in the evening.
Radio advertising accounts for only one and a half per cent of the total advertisement revenue pie in India. As against this internationally it accounts for only 7-8 per cent. Radio City hopes that in the next three to four years it would be able to garner atleast five per cent of the total advertisement revenue pie.
Radio City will be launched in Mumbai, Delhi, Patna and Nagpur, after the government clears certain policies.