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Radio City 91 FM begins its service in Bangalore

04-July-2001
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Radio City 91 FM begins its service in Bangalore

The country’s first private FM radio station — ‘Radio City 91 FM’, began its service in the city on yesterday. The radio station will provide 24-hour broadcasting service. The radio station is promoted by Music Broadcast Private Ltd. (MBPL) where Star will supply content and provide sales and marketing support to MBPL’s investments in radio.

Speaking at the launch of Radio City, Star India CEO Peter Mukerjea told newspersons that the new FM channel aims to attract local advertisers since the programming will be highly localised.

Radio City will slot 10 minutes of commercial for every 1 hour of programming. The radio station is promoted by Music Broadcast Private Ltd. (MBPL) where Star will supply content and provide sales and marketing support to MBPL’s investments in radio. MBPL holds FM radio licences to operate in six cities—Bangalore, Delhi, Mumbai, Patna, Nagpur and Lucknow.

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