Top Story

e4m_logo.png

Home >> International >> Article

Radio City 91 FM begins its service in Bangalore

04-July-2001
Font Size   16
Radio City 91 FM begins its service in Bangalore

The country’s first private FM radio station — ‘Radio City 91 FM’, began its service in the city on yesterday. The radio station will provide 24-hour broadcasting service. The radio station is promoted by Music Broadcast Private Ltd. (MBPL) where Star will supply content and provide sales and marketing support to MBPL’s investments in radio.

Speaking at the launch of Radio City, Star India CEO Peter Mukerjea told newspersons that the new FM channel aims to attract local advertisers since the programming will be highly localised.

Radio City will slot 10 minutes of commercial for every 1 hour of programming. The radio station is promoted by Music Broadcast Private Ltd. (MBPL) where Star will supply content and provide sales and marketing support to MBPL’s investments in radio. MBPL holds FM radio licences to operate in six cities—Bangalore, Delhi, Mumbai, Patna, Nagpur and Lucknow.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video