Top Story


Home >> International >> Article

Race to sponsor Indian cricket team gains momentum

Font Size   16
Race to sponsor Indian cricket team gains momentum

The race to sponsor the Indian cricket team has gained momentum. The companies, who have shown interest, include LG Electronics, Samsung India, Pepsi and Britannia.

Britannia however, maintained that it was not interested in cricket team sponsorship. IMG, which has bagged the contract for sponsorship of the Indian cricket team, has been in touch with Samsung India but no decision has been taken as yet.

IMG expects to sell the rights at the rate of Rs 60 lakh per Test and Rs 50 lakh per One-Dayer.

Top sponsor the team for the next three years beginning July, a company or brand will have to pay between Rs 70-80 crore. Earlier the figure was estimated at over Rs 100 crore, calculated on the basis of 49 One-Day international and 14 Test matches per year.

IMG, however said that the price may be lower as the total number of One-Day matches in the first year may not exceed 27 as tours to Sharjah and Singapore and Canada stand cancelled.

The benefit for the Indian cricket team sponsor include, the company/brand logo on the left chest pocket of all the players as well as on uniforms for practice session, travel bags etc. Among other benefits, the sponsor could use between 3 to 6 member of the team to advertise the sponsorship of the team.


The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India