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Race to sponsor Indian cricket team gains momentum

25-May-2001
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Race to sponsor Indian cricket team gains momentum

The race to sponsor the Indian cricket team has gained momentum. The companies, who have shown interest, include LG Electronics, Samsung India, Pepsi and Britannia.

Britannia however, maintained that it was not interested in cricket team sponsorship. IMG, which has bagged the contract for sponsorship of the Indian cricket team, has been in touch with Samsung India but no decision has been taken as yet.

IMG expects to sell the rights at the rate of Rs 60 lakh per Test and Rs 50 lakh per One-Dayer.

Top sponsor the team for the next three years beginning July, a company or brand will have to pay between Rs 70-80 crore. Earlier the figure was estimated at over Rs 100 crore, calculated on the basis of 49 One-Day international and 14 Test matches per year.

IMG, however said that the price may be lower as the total number of One-Day matches in the first year may not exceed 27 as tours to Sharjah and Singapore and Canada stand cancelled.

The benefit for the Indian cricket team sponsor include, the company/brand logo on the left chest pocket of all the players as well as on uniforms for practice session, travel bags etc. Among other benefits, the sponsor could use between 3 to 6 member of the team to advertise the sponsorship of the team.

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