Publicis is setting up a new division called Volume Busters, which will help existing clients like Apollo Tyres arrest the present slowdown in sales through innovative marketing. The concept, which has originated in India, will be replicated in Publicis’s Asia Pacific and European markets as well. The new initiative will help Publicis and its clients both. While companies will get to push sales volume, the agency will have a new revenue model.
The companies which will be benefitted by this new move include Tata Tea, Lo’real, Hewlett Packard, Nestle mineral water, Centurion Bank, IDBI Principle, Hero Honda and Eicher.
The aim is to provide a support system to all its clients (companies) across markets with new marketing plans and promotions. The company will constantly explore new avenues, which are capable of driving up sales volume of their clients.