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Publicis floats financial unit

12-July-2001
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Publicis floats financial unit

In a bid to meet the financial communication needs of its clients, the Rs 100-crore Publicis (India) Communications, has floated its financial division called ‘Publicis Financial’. The agency is also planning to launch a healthcare division by the end of August this year.

The new cell has already bagged the financial ad accounts of SBI Mutual Fund, Centurion Bank and Alliance Capital amidst stiff competition. The main objective of the new unit is to delve deeper into the basic mental psyche of the investors to design effective advertising.

At present, the other major players in the financial advertising sector include HTA’s Fortune, O&M Financial and Business Communications, Concept Communications, Sobhagya Advertising and Pressman Advertising.

Recently, Publicis acquired the Delhi-based Maadhyam as part of its expansion plans. Currently, Publicis handles accounts like Tata Tea’s Agni Brand, Hewlett Packard, Apollo Tyres, Tata Chemicals and Star’s Gold Channel, among others.

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