In a bid to meet the financial
communication needs of its clients, the Rs 100-crore
Publicis (India) Communications, has floated its
financial division called ‘Publicis Financial’. The
agency is also planning to launch a healthcare
division by the end of August this year.
The new cell has already bagged
the financial ad accounts of SBI Mutual Fund,
Centurion Bank and Alliance Capital amidst stiff
competition. The main objective of the new unit is to
delve deeper into the basic mental psyche of the
investors to design effective advertising.
At present, the other major
players in the financial advertising sector include
HTA’s Fortune, O&M Financial and Business
Communications, Concept Communications, Sobhagya
Advertising and Pressman Advertising.
Recently, Publicis acquired the
Delhi-based Maadhyam as part of its expansion plans.
Currently, Publicis handles accounts like Tata Tea’s
Agni Brand, Hewlett Packard, Apollo Tyres, Tata
Chemicals and Star’s Gold Channel, among others.