The Switzerland-based media conglomerate, Publi Promotion Network is acquiring 40 per cent stake in Mediascope for an undisclosed amount. The equity infusion is being routed through the Hong Kong subsidiary, Publi Promotion Network Asia Holdings.
Mediascope will be using the equity infusion from the Swiss media major for funding its ambitious expansion plans. The company, which has about 15 offices in India, is learnt to be planning to expand its sourcing and distribution network in a big way. The new joint venture initiative will help Mediascope piggyride its way into 56 countries.
Mediascope represents international media for sourcing advertisements from India. The 20-year old company has been working closely with Forbes, New York Times, Financial Times, IT magazine Red Herring, Khaleej Times, Asia Week, The Condenast Group of Publications and others.
The company, whose core competency lies in integrating communication with a blend of specially created events, provides corporates and the government an interactive and proactive means to deliver their message to targeted audiences. Its clientele includes the Taj Group of Hotels, The Oberoi Group of Hotels, CII and Nasscom among others who avail of its services for their overseas dos. From roadshows, to seminars to conferences to brand building, Mediascope has been doing them all for a long time now.