Top Story

e4m_logo.png

Home >> International >> Article

Project Discovery gets unprecedented response in Delhi

12-October-2001
Font Size   16
Share
Project Discovery gets unprecedented response in Delhi

The Project Discovery Exhibition by Discovery Channel concluded in the Delhi yesterday. Project Discovery a fun initiative by Discovery Channel, where students from classes VI to XI tuned into the Discovery Kids programme ‘Popular Mechanics For Kids’, and create really exciting things under the guidance of their teachers. These creations were exhibited at the Modern School, New Delhi. Colgate Dental Cream is the main sponsor of the event.

Modern School Barakhamba Road and DPS Rohini, won in the senior and junior categories respectively. The winning teams from each of the categories received a cheque of Rs. 5,000, along with a plaque, certificate and an NIIT package sponsored by Colgate Dental Cream for each team member. The runner-up teams from Vasant Valley Sr. Secy. School and Maharaja Agresen School, Pritampura, won in the senior and junior categories respectively, and received a cheque of Rs. 2,500, a plaque and a certificate.

POPULAR MECHANICS FOR KIDS satisfies kids’ insatiable appetites for exploration and discovery – and teaches them amazing things that even their parents don’t know. Project Discovery has been initiated in the cities of Delhi and Bangalore, having targeted approximately 200 schools across the two metros, out of which 50 were short listed in each city on a first confirm basis.

Teams of five students each participated from the junior (VI-VII) and senior (VIII-XI) categories, and worked on projects of their interest receiving continuous support and guidance from their teachers. Each school sent one project in the junior and senior categories.

Discovery Channel India, which launched in 1995, is a 24-hour pay channel, providing real-life entertainment to the whole family. Currently reaching over 21 million homes throughout India, the network offers a 24-hour parallel Hindi audio feed in addition to an English audio feed.

In addition to Discovery Channel, the company has also launched Animal Planet, a family-oriented 24-hour pay channel that reaches viewer in 7 million households in India. A product of the sweeping joint venture between two of the world’s leading producers of factual programming, BBC and DCI, Animal Planet was launched on March 29, 1999 in India.

Tags

Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Shruti Singh, a journalist with NDTV for over 20 years, defends the network even as former employees accuse it of axing stories

MRSS India has appointed market research professionals, Madhumita Chattopadhyay as Vice President, Praveen Mettelu as Research Director and R Kumar as Consultant

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company