Top Story

e4m_logo.png

Home >> International >> Article

Private FM players to share AIR resources

24-September-2001
Font Size   16
Share
Private FM players to share AIR resources

Private FM radio licensees in metros are willing to share the All India Radio (AIR) resources for setting up their respective operations. The FM players arrived at a consensus after discussion on the modalities of resources sharing with AIR. Among other things AIR will allow co-location of private FM set-ups on its towers in various cities on a lease.

Although no agreement has been signed yet, another round of meeting with AIR is expected in next 10 days to seal the deal. AIR had sought some clarifications from the FM players.

The concept of sharing resources with AIR gained momentum last month after FM licencees’ meeting with information and broadcasting minister, Ms. Sushma Swaraj.

With the government determined not to extend the deadline for starting the private FM operations beyond the set date of December 29, licencees in the metros were getting edgy due to the hurdles in the way of setting up consortium towers.

With Ms Swaraj’s intervention, AIR decided to offer its towers in metros and in other cities if required, for co-location of FM stations. Thereafter, it was left to the private FM players to accept or reject the offer.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO