International Primetime on TV to become more interactive

Primetime on TV to become more interactive

Author | NULL | Monday, Jan 01,1900 8:35 AM

Primetime on TV to become more interactive

The primetime on television is going to become more interactive. With Zee having lined up an one-hour short-story-based interactive show, Aap Jo Bolein Haan To Haan… Aap Jo Bolein Naa To Naa, starting August 27, where the audience have to phone-in the end of the story, rival STAR is in the process of making Amitabh Bachchan-achored Kaun Banega Crorepati more interactive.

Just after KBC at 10 p.m. Monday to Wednesday, Zee interactive programme would take on STAR’s bestsellers the Saas….Bahu saga: Kahani Ghar Ghar Ki and Kyo Ki Saas Bhi Kabhi Bahu Thi. Apart from phone-ins, Zee viewers can also SMS or e-mail their response.

In an effort to revive viewer interest in the gameshow KBC, STAR plans to tap those who aspire to get face-to-face with Big B. Starting September, one would have to watch the show –- Monday through Wednesday -- to be on the hotseat.

In a slight departure from current practice for getting onto the show, aspirants would have to phone in the answer to an audience question put forth by host Amitabh Bachchan in each episode. Names of those who make it to final round on the show will be announced in the subsequent episode.

So Monday to Wednesday, prime time would see family members jostling not only for the remote but also for the telephones.

Tags: e4m

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