Prasar Bharti has floated a second tender within two months to seek distributors for foreign markets. As the previous tender for DD World, which was floated around two months ago, did not attract even a single bidder, Prasar Bharati has now come out with a modified tender document.
The newly floated tender with no floor price, has set a deadline of October 30 for receiving applications, is meant for the marketing and distribution of DD-World in the US, Canada, UK, rest of Europe and Australia. The bid for each market needs to be submitted separately.
With no floor price set for the tender, bidders are free to quote any minimum guarantee for distributing and marketing the channel.
While bidders will have to make a deposit of $1,000 towards earnest money, the company to which the contract is awarded will have to pay 10 per cent of the minimum guarantee quoted by it, as down payment. Another 10 per cent of the minimum guarantee is to be paid to Prasar Bharati as bank guarantee within 30 days of signing of the agreement. The remaining payment by the successful bidder has to be made in several installments.
The distribution of DD-World in all the markets is open for the Direct-to-Home (DTH) platform and also for cable networks. The channel is transmitted through the PAS-10 satellite.
It is important for the channel to find distributors in the overseas market in order to go pay. In the absence of a distributor network in that market, DD World has to remain a free-to-air channel, thereby losing out on subscription-based revenue. Therefore, when the DD-World tender did not receive any application two months ago, Prasar Bharati decided to opt for a re-tendering process.
DD World, once it goes pay, will be the second channel in the DD bouquet to go pay. Last year, DD Sports had turned pay during Olympics 2000.
Since DD has already ventured on the market-friendly exercise by rationalising the rate cards and revising the telecast fee for some of its channels including DD1 and DD Metro, DD-World is hopeful of finding takers in its second effort to go pay.