Top Story

e4m_logo.png

Home >> International >> Article

Prasar Bharati wants a full-fledged director-general

28-February-2001
Font Size   16
Share
Prasar Bharati wants a full-fledged director-general

After getting a new chief executive, Prasar Bharati wants a full-fledged director-general for Doordarshan, a post which has had ad hoc incumbents for the last few years.

Though there is a chief executive for Prasar Bharati, who oversees the function of both All India Radio and Doordarshan, in present times when competition has increased tremendously, there is a need for a head who can devote full time to the national broadcaster and work on its business development as also improving the present fare and revenues.

In mid-90s, Rathikant Basu, the then additional secretary in the information and broadcasting ministry, was given the additional charge as Doordarshan director-general. Since then the post has had ad hoc incumbents.

After Prasar Bharati came into existence a few years back and had its first chief executive officer in S S Gill, the two incumbents following him have headed Doordarshan as an additional charge to being an additional secretary in the I&B ministry.

Even the present CEO, Anil Baijal, holds the post in addition to his being an additional secretary in the I&B ministry. Same was the status of his predecessor, R R Shah.

Though many other factors have not crystallised, Prasar Bharati sources say the need for a full-time director-general for Doordarshan is increasing. According to sources, many important decisions in Doordarshan have been put on hold as the new CEO is said to be studying the various issues.

A full-time director-general for Doordarshan has to be selected by the Prasar Bharati board which itself is, at present, headless after its first chairman Nikhil Chakravarty died few years back. There are other vacancies in Prasar Bharati too.

A three-member selection committee, headed by the Vice-President, has not been able to come to a consensus on the various posts in Prasar Bharati.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education