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Prasar Bharati to market Millennium Soccer

10-January-2001
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Prasar Bharati to market Millennium Soccer

Prasar Bharati is itself marketing the Sahara Millennium Super Soccer Cup, which will be show live on DD Sports from January 10. The Millennium Cup, which is an international football tournament, is being held at Kolkata. As against the prevalent practice of hiring outside agencies for marketing events. DD is marketing the Millennium Cup on its own following the goof-up in the marketing of the Olympic Games recently.

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