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International Prasar Bharati to launch pilot project in four metros

Prasar Bharati to launch pilot project in four metros

Author | NULL | Monday, Jan 01,1900 8:32 AM

Prasar Bharati to launch pilot project in four metros

Prasar Bharati Corporation plans to launch a pilot project involving digital terrestrial broadcasting in four metros. The corporation has set up a task force to negotiate with private players to join a six-channel bouquet, which would be offered by December in Delhi.

Depending on the success of the pilot project, the corporation would adopt a transparent procedure for the private channels to join the digital terrestrial bouquet, which would ensure better audio-visual quality.

As part of its efforts to identify channel driving programme, Doordarshan is likely to launch its own gameshow. The mega show would be a knowledge-based programme. According to the industry sources, the details were being worked out for co-production with a foreign company.

Doordarshan has already joined the interactive bandwagon with Hum Haazir Hain, a live interactive show in which personalities are quizzed on different issues by a panel and phone-in audience.

The new show, which made its debut last Sunday with external affairs minister Jaswant Singh as the guest had received encouraging response.

As a part of its strategy, Prasar Bharati will focus on convergence. The corporation is planning to take 60 per cent of Doordarshan’s feed to digital mode by the end of the 10th Five-Year Plan.

Tags: e4m

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