Prasar Bharati has entered into a co-production deal with the national broadcaster of Japan, NHK. NHK Japan is planning a live telecast of programmes from India on December 7, 8 and 9 to celebrate the 50th year of Indo-Japanese friendship treaty. The total coverage over three days will be for a total of 10 hours.
As per the deal, the programmes will be co-produced by Prasar Bharati and NHK. Prasar Bharati would offer uplinking and other infrastructural facilities to the Japanese broadcaster, while most of the editorial and programming inputs would come from NHK.
Even as NHK beams these programmes live in Japan, Doordarshan will air them either in full or in parts on DD National and other channels in its bouquet.
The co-production deal would also provide an opportunity to Prasar Bharati professionals to look for new perspectives, techniques, ideas and alternate ways of doing things.
NHK has identified Ajanta, Mahabalipuram, Kancheepuram and Jaisalmer to shoot and produce these programmes. The idea behind selecting these places is to convey the essence of Indian traditions to the Japanese audience.
As members of the Asian Broadcasting Union, Prasar Bharati and NHK have had ventures earlier. At present, India has cultural exchange programmes with 32 countries.