Following a SWOT analysis of DD World by a consultancy firm, which feared that the channel may be discontinued because of lack of resources, Prasar Bharati has chalked out plans to strengthen the channel.
Among other things, DD World plans to invest around Rs 15 crore next year to build up a library of high-quality programmes. All this is being done after five years of operation of the channel. The channel is also in the process of building up a team of professionals dedicated to the mission of the channel. For this purpose, Prasar Bharati will use the available personnel, as well as hire some new staff on contract. The channel is likely to go digital shortly.