Prasar Bharati has invited fresh bid for the prime time slots on Doordarshan’s Metro channel on Friday. Bids have been invited for the 7 to 11 p.m. slots without setting any floor price. The last date for submitting proposals for the fresh bid is July 4.
Prasar Bharati decided to call for a fresh bid after no broadcaster responded positively to its earlier auction of the slots. Major players like Zee, STAR and Sony were expected to be in the fray for the Metro slots. But none of them showed any interest and refrained themselves from the bid.
Following this, Prasar Bharati decided to call for fresh bid. Under the new tender issued by DD, there is no floor price for the hourly slots from 7 to 11 p.m. Earlier, the time band was divided into one-hour slots. The floor price for the 7 to 8 p.m. slot was Rs 22.5 crores, 8 to 9 p.m. Rs 32.5 crores, 9 to 10 p.m. Rs 42.5 crores and 10 to 11 p.m. Rs 17.5 crores, respectively.