Top Story

e4m_logo.png

Home >> International >> Article

Prasar Bharati stops DD from telecasting Cinevista’s game show

12-January-2001
Font Size   16
Share
Prasar Bharati stops DD from telecasting Cinevista’s game show

Doordarshan has shelved plans to telecast a game show 'Knock Out' following objections raised by the terrestrial broadcast regulator Prasar Bharati. The show carrying a maximum prize of Rs 1.02 crore was being produced by Cinevista Communication (CCL).

Confirming the move, a senior official of Prasar Bharati said, "The proposed game show had some elements of gambling and we could not allow that to be shown on the National Network. Being a public broadcaster, we have certain responsibilities towards our viewers."

Cinevista Communication had made a formal announcement about the "Knock Out" game show to be hosted by actor Kabir Bedi sometime during the first week of December 2000. The weekly game show was slotted for one hour every Sunday at 9 p.m.

The highest amount that could have been won on this show per episode was Rs 1.02 crore. The game show was completely produced by Cinevista. The show was not a commissioned programme, but a sponsored one and the risks and failures were to vest only with Cinevista. Cinevista was in the process of identifying sponsors for the show. It was pursuing the idea of a game show with Doordarshan since May 2000.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.