Prasar Bharati has decided to call for fresh bids, without a reserve price for Doordarshan (DD) Metro time slots. This is expected to lower the price of the slots to some extent. At a meeting with the Prasar Bharati CEO, Mr. Anil Baijal, the bidding committee decided to re-auction the various time slots from 7 to 11 p.m. The Prasar Bharati board is yet to decide on whether to grant the 11 p.m. to 12 mid-night slot to Romesh Sharma’s firm.
Even as DD had invited bids for several time slots from 7 p.m. to 12.30 a.m., there was no bidder for any slot from 7 to 11 p.m. There was a sole bidder—Romesh Sharma’s Moving Pictures—for the 11 p.m. to 12-midnight slot at Rs 50 lakh, said the official. While the 7 to 11 p.m. slots had a minimum price, there was none for the other time slots.
Major broadcasters such as Star, Zee Network and Sony Entertainment Television (SET), which were expected to bid, disappointed DD on Monday by not bidding, calling it too expensive. Even current telecast rights holder HFCL-Nine Broadcasting India did not bid. DD had asked for a minimum price of Rs 97.50 crore for the 7-10 p.m. band on Metro for three years.