Top Story

e4m_logo.png

Home >> International >> Article

Prasar Bharati rejects all bids on DD Metro

09-July-2001
Font Size   16
Share
Prasar Bharati rejects all bids on DD Metro

The Prasar Bharati board rejected all the bids, which were submitted four days ago for prime time slots on Doordarshan’s Metro channel. The Prasar Bharati board met on Saturday to take a decision on the crucial issue of bidding. The bids, if they had been accepted, would have fetched DD only Rs 23 crores annually for the entire 7 to 11 p.m. band.

Mr. Anil Baijal, CEO, Prasar Bharati, informed that the board rejected all the bids because they were too low. But, since Prasar Bharati had not set a floor price for bidding, it is being said in media circles that rejecting bids on the basis of low price is illogical and arbitrary.

Had DD gone by the theory of ‘‘highest bidders win’’, Prachar would have got the 7 to 8 p.m. and the 10 to 11 p.m. slots for Rs 5 crores. Prachar had bid for the entire slot of 7 to 11 p.m. at Rs 16 crores. The third bidder, Pritish Nandy Communications, got eliminated due to its lowest bid at Rs 1 crore for the 8 to 9 p.m. band.

The present holder of the prime time slot on DD Metro, HFCL-Nine Broadcasting India, had paid Rs 121 crores for the 7 to 10 p.m. band. Last month, when DD had invited bids on the Metro channel, it had set a reserve floor price of Rs 97.5 crores for 7 to 10 p.m. and Rs 17.5 crores for the 10 to 11 p.m. slot. But going by the poor response to the bid, this time DD did away with the floor price.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group