The Prasar Bharati board rejected
all the bids, which were submitted four days ago for
prime time slots on Doordarshan’s Metro channel. The
Prasar Bharati board met on Saturday to take a
decision on the crucial issue of bidding. The bids, if
they had been accepted, would have fetched DD only Rs
23 crores annually for the entire 7 to 11 p.m. band.
Mr. Anil Baijal, CEO, Prasar
Bharati, informed that the board rejected all the bids
because they were too low. But, since Prasar Bharati
had not set a floor price for bidding, it is being
said in media circles that rejecting bids on the basis
of low price is illogical and arbitrary.
Had DD gone by the theory of
‘‘highest bidders win’’, Prachar would have got the 7
to 8 p.m. and the 10 to 11 p.m. slots for Rs 5 crores.
Prachar had bid for the entire slot of 7 to 11 p.m. at
Rs 16 crores. The third bidder, Pritish Nandy
Communications, got eliminated due to its lowest bid
at Rs 1 crore for the 8 to 9 p.m. band.
The present holder of the prime
time slot on DD Metro, HFCL-Nine Broadcasting India,
had paid Rs 121 crores for the 7 to 10 p.m. band. Last
month, when DD had invited bids on the Metro channel,
it had set a reserve floor price of Rs 97.5 crores for
7 to 10 p.m. and Rs 17.5 crores for the 10 to 11 p.m.
slot. But going by the poor response to the bid, this
time DD did away with the floor price.