Prasar Bharati is planning to have a museum of DD and AIR archives. The initiative is significant as it is coinciding with the 75the anniversary of AIR. The museum will be in line with the tradition followed by broadcasters worldwide of restoring and treasuring archives.
DD and AIR stations all over the country have been contacted on the museum plan. The process involve anything from getting the oldest Veena used in AIR to a rare footage of an athletic feast shown on DD 25 years ago.
According to Prasar Bharati CEO Anil Baijal, the potential for commercial exploitation is immense in this. Mr. Baijal, however, did not give a deadline as to when the museum would be in place. Also, it’s too early to give any specific of the project, he said.
Our typical marketing budget is usually 10 per cent of the topline spend