Prasar Bharati has chalked out an alternative plan for Mumbai FM licensees and will meet private FM operators on January 9 to offer them a complete solution package for Mumbai. Those with licenses for Mumbai are, Entertainment Network, Radio Today, Millennium Mumbai, Music Broadcast Pvt Ltd and Radio Mid-day West.
The terms and conditions of the Mumbai offer are expected to be decided on the day of the meeting itself. The capital investment for the Mumbai solution package, which includes building a new tower, is estimated at Rs 15 crores.
Making it a fool-proof offer, Prasar Bharati has kept a second option ready, in case the private licensees don’t accept the total solution package.
Even if private FM players agree to accept the AIR total solution package for Mumbai, they will need to get their interim operations ready within the next four months. For the permanent tower, however, Mumbai FM licensees have time till December 2003. Prasar Bharati is planning to offer the total solution package for the permanent set up in Mumbai.
Last week, the government granted additional time to FM licensees in Mumbai, as the AIR tower in the city was not in a position to take the extra load of FM transmitters of private players.