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Prasar Bharati needs to work out a strategy

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Prasar Bharati needs to work out a strategy

The Prasar Bharati needs to work out a strategy that is cost-effective in extending coverage to all parts of India while focussing on values which are beneficial to the society, according to Information and Broadcasting Minister Sushma Swaraj. The minister has also urged Doordarshan and All India Radio to be vigilant in selecting programmes for their networks. Ms Swaraj was speaking at the inaugural function of the three-day conference on digital broadcasting being organised by the Broadcast Engineering Society (India) on Thursday.

Emphasising that Prasar Bharati has a pool of talented programming and engineering personnel, Ms Swaraj said the public broadcaster must use its studios and personnel in a more meaningful way. The minister said that this was the era of broadcast engineers and that the government must look at an incentive package for them.

Also addressing the inaugural session of the conference were Minister of State for Information and Broadcasting Ramesh Bais; I&B Secretary Pawan Chopra; Vice Chancellor of Guru Gobind Singh Indraprastha University KK Agarwal; and BES (India) president RKGupta. Prof. KK Agarwal was conferred the honorary fellowship of BES on the first day of the conference.


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