Top Story

e4m_logo.png

Home >> International >> Article

Prasar Bharati needs to work out a strategy

02-February-2001
Font Size   16
Share
Prasar Bharati needs to work out a strategy

The Prasar Bharati needs to work out a strategy that is cost-effective in extending coverage to all parts of India while focussing on values which are beneficial to the society, according to Information and Broadcasting Minister Sushma Swaraj. The minister has also urged Doordarshan and All India Radio to be vigilant in selecting programmes for their networks. Ms Swaraj was speaking at the inaugural function of the three-day conference on digital broadcasting being organised by the Broadcast Engineering Society (India) on Thursday.

Emphasising that Prasar Bharati has a pool of talented programming and engineering personnel, Ms Swaraj said the public broadcaster must use its studios and personnel in a more meaningful way. The minister said that this was the era of broadcast engineers and that the government must look at an incentive package for them.

Also addressing the inaugural session of the conference were Minister of State for Information and Broadcasting Ramesh Bais; I&B Secretary Pawan Chopra; Vice Chancellor of Guru Gobind Singh Indraprastha University KK Agarwal; and BES (India) president RKGupta. Prof. KK Agarwal was conferred the honorary fellowship of BES on the first day of the conference.

Tags

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

The US FCC is expected to vote on December 14 to scrap the landmark net neutrality rules championed by former US President Barack Obama in 2015

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content