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International Prasar Bharati, HFCL-Nine talk breaks down

Prasar Bharati, HFCL-Nine talk breaks down

Author | NULL | Monday, Jan 01,1900 8:28 AM

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Prasar Bharati, HFCL-Nine talk breaks down

Negotiations between Prasar Bharati and HFCL-Nine Broadcasting India for the three-hour prime time slot between 7-10 pm on Doordarshan Metro have broken down. Doordarshan has indicated a lower price and a longer period than what HFCL-Nine had paid.

DD has invited bids for the slot and the 10 pm to 00.30 am band for a period of three years. The floor price for the three-hour slot will be Rs 97.50 crore, for which HFCL-Nine had paid Rs 121 crore for one year.

The 10-10.30 p.m. band will cost a minimum of Rs 17.50 crore. Doordarshan has not indicated any floor price for the 11-12 pm and 00.30 am slots. The 7-9 pm band telecast schedule will be with effect from September 11, 2001, and the 9-10 pm slot from October 16, 2001. Programmes will be telecast in Hindi, while the later time band will be in Hindi/English.

The bidders will have to apply for slots on hourly basis. The bidder can also apply for the entire three-hour slot together for the 7-10 pm band. There could be a separate bid of half-hour for the half-hour slot to 00.30 am.

Star TV chief executive officer Peter Mukerjea said his company would be interested in bidding for the slot. Sony Entertainment Television also plans to apply.

Tags: e4m

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