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Pradeep Iyengar quits Fulcrum

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Pradeep Iyengar quits Fulcrum

Mr. Pradeep Iyengar, who was heading Presto, the division of Fulcrum for press advertising, has put in his paper on Monday. According to informed sources, Iyengar will be joining Tata Services. Before joining Presto, Iyengar was with Lintas Media. In the absence of Iyengar, Presto would be headed by Avinash Pillai and Himanshu.

Presto is getting reconstructed aggressively to handle the heavy flow of print advertising. The informed sources say that some of the Lever brand will be using the print medium heavily. This could be corroborated with the fact that some brands of HLL, e.g. Sunsilk, Lakme and Lux are splashed all over the prints today and have had heavy spends in the print lately.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

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