Encouraged by the advertising agencies' quick response in clearing their dues towards TV channels after the embargo, the Indian Broadcasting Foundation (IBF) is now calculating the outstandings between April and July 2001.
IBF officials say that the total outstanding for this period is between Rs 40-50 crore. Once the dues are calculated, the defaulting agencies will be sent notices to clear the payments. Currently, the IBF is taking up the outstandings issue only with the member agencies of the AAAI.
However, soon it plans to send notices even to the non-AAAI, agencies which have defaulted in making payments to the channels.