Pitara Kids Network Private Limited is in talks with major TV broadcasters, including Star TV, Sony and Zee TV, for selling animated programmes. Started as a dotcom for the children, the company is going to launch radio broadcast service for children on the Internet this July.
The company has already invested in studios and voice recording facilities, the cost of launching radio services would cost around Rs 2-3 lakh per month.
The web-based radio, targeting children below 13 years of age, will be available on pitara.com website. The types of programmes broadcast will include news especially for the children, original poems, voice animated stories, book reading and excerpts and Indian folklore.
The company is also launching e-shopping venture, animation CDs and Krowser software in the month of May.