Top Story

e4m_logo.png

Home >> International >> Article

P&G to split $256m German media budget between Mediacom, Stracom

14-June-2001
Font Size   16
Share
P&G to split $256m German media budget between Mediacom, Stracom

Procter & Gamble Co. has decided to split its $256 million German media planning budget, its biggest in Europe, between Bcom3 Group-owned Stracom, Frankfurt, and Grey Global Group's MediaCom, Duesseldorf. The appointment comes as a blow to the third agency pitching, Frankfurt-based Zenith Media, jointly owned by Cordiant Communications Group and Publicis Groupe.

Publicis' Saatchi & Saatchi used to handle media planning for P&G brands including Pampers, Ariel and Oil of Olay. P&G's other creative roster shops in Germany handled media planning for other brands with MediaCom being responsible for media buying.

The decision, made by P&G's European media director, Bernhard Glock, comes hot on the heels of the appointment of Paris-based Stracom's assignment of the household giant's $100 million media planning account in France.

P&G is expected to announce pending media planning appointments in Spain, Italy and Scandinavia shortly.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...