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Pepsi negotiating with Big B to extend deal

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Pepsi negotiating with Big B to extend deal

Pepsi Foods Limited (PFL) is negotiating to extend its endorsement deal with Amitabh Bachchan which will end early 2001. This will be the second endorsement deal in recent times for the star, after his agreement to be the brand ambassador for ICICI. Pepsi had recently signed up Amrish Puri and south Indian star Madhavan for endorsing its Pepsi brand. The company also has Shah Rukh Khan, Kajol and a host of cricketers, including Sachin Tendulkar and Yuvraj Singh under its fold.


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