Top Story

e4m_logo.png

Home >> International >> Article

Pepsi negotiating with Big B to extend deal

10-December-2000
Font Size   16
Share
Pepsi negotiating with Big B to extend deal

Pepsi Foods Limited (PFL) is negotiating to extend its endorsement deal with Amitabh Bachchan which will end early 2001. This will be the second endorsement deal in recent times for the star, after his agreement to be the brand ambassador for ICICI. Pepsi had recently signed up Amrish Puri and south Indian star Madhavan for endorsing its Pepsi brand. The company also has Shah Rukh Khan, Kajol and a host of cricketers, including Sachin Tendulkar and Yuvraj Singh under its fold.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends