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Pepsi launched new promotion-Pepsi Toss Card

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Pepsi launched new promotion-Pepsi Toss Card

Pepsi has launched a promotion Pepsi Toss Card campaign to coincide with the Pepsi Series 2001 beginning February 27. The campaign which will run across the country till the middle of March-will give the consumers one toss card free with every Pepsi 300/200ml single serve bottle.

The promo also has a scratch card component: consumers can win spot prizes-ranging from collector's edition of cricketer coins in silver and gold, Indian cricket team shirts and cricket sunglasses. The campaign will be communicated through a TVC featuring Indian skipper Sourav Ganguly. Another TVC featuring Ganguly and others, is also slated to be released during the first Test of the Pepsi Series 2001.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

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