Pepsi has launched a promotion Pepsi Toss Card campaign to coincide with the Pepsi Series 2001 beginning February 27. The campaign which will run across the country till the middle of March-will give the consumers one toss card free with every Pepsi 300/200ml single serve bottle.
The promo also has a scratch card component: consumers can win spot prizes-ranging from collector's edition of cricketer coins in silver and gold, Indian cricket team shirts and cricket sunglasses. The campaign will be communicated through a TVC featuring Indian skipper Sourav Ganguly. Another TVC featuring Ganguly and others, is also slated to be released during the first Test of the Pepsi Series 2001.