Pepsi Food is negotiating with Star TV, Sony and Zee to bring Pepsi Chart Show, a world wide weekly countdown programme with celebrities, for the first time in India. After the TV launch, the show will also be aired on radio.
Pepsi Chart Show is an international property of PepsiCo, running in more than 20 countries across Europe, Asia, Australia, West Asia and Latin America.
According to company sources, Indian show will have a local content and international flavour. Details of content are being finalised. The show will have two parts – live programmes and normal songs and music. Local content of music will include Bollywood numbers and Indi-pop and live shows.
While international celebrities like Jenifer Lopez, Britney Spears, Spice Girls, Ricky Martin, Samantha Mumba will figure in the show, Pepsi Foods is also talking to leading Indian celebrities to rope them in the show.
The Pepsi Chart Show, which originated in the UK, is held at a nightclub with live performance. Pepsi plans to launch an album of the chart show hits.