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Pentamedia rationalises Num TV’s operation

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Pentamedia rationalises Num TV’s operation

In a move to streamline the operations of Num TV, Pentamedia Graphics Ltd’s wholly-owned subsidiary in the US, Num Media Inc., will now be made a subsidiary of Num TV. This initiative has significant financial implications as Num Media Inc. collects the subscription revenues from Num TV viewers in its main market. Pentamedia would provide the content for Num TV, while the latter would undertake distribution of the content, said Mr. K Srinivasan, chief operating officer. A transfer pricing mechanism would be adopted for the content supplied. The Num TV spin off is necessitated to provide better focus to the broadcasting portal and facilitate offloading 15 to 25 per cent of the equity to strategic investors. The partners are expected to come from the area of Internet infrastructure providers and content providers.


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