Top Story

e4m_logo.png

Home >> International >> Article

Penguin gets exclusive rights to export BBC Worldwide books

11-June-2001
Font Size   16
Share
Penguin gets exclusive rights to export BBC Worldwide books

BBC worldwide appointed Penguin India as its exclusive export distributor of books, with special emphasis on a variety of indigenous languages, to provide quality British entertainment in the vernacular. BBC also launched the book Ji Mantriji published by Penguin, based on the popular TV serial currently on air.

Elaborating on the Indian initiative, Monisha Shah, director BBC worldwide said that this is BBC's foray into tapping the huge Indian domestic market through customisation, which the company intends to achieve by dissecting and differentiating prevailing market conditions.

BBC also plans to launch magazines, audio and video in the next three years. It expects to retain the brand value while building a new brand and will do this in a phased manner. The Ji Mantriji series in English will be translated into Hindi, Tamil, Bangla and Malayalam by the end of this year.

BBC worldwide has created the new Indian version of the famous Yes Minister books and adapted the original diaries to reflect Hindi TV adaptation of Yes Minister and Yes Prime Minister.

There will be a total of five books; three for Yes Minister and the other two for Yes Prime Minister and each will convey humour of the original diaries with nuances of the Indian scenario. Priced at Rs 195, they have been enriched by veteran cartoonist R K Laxman's illustrations, which also appear in the popular TV series.

Tags

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...