Top Story

e4m_logo.png

Home >> International >> Article

Penguin gets exclusive rights to export BBC Worldwide books

11-June-2001
Font Size   16
Share
Penguin gets exclusive rights to export BBC Worldwide books

BBC worldwide appointed Penguin India as its exclusive export distributor of books, with special emphasis on a variety of indigenous languages, to provide quality British entertainment in the vernacular. BBC also launched the book Ji Mantriji published by Penguin, based on the popular TV serial currently on air.

Elaborating on the Indian initiative, Monisha Shah, director BBC worldwide said that this is BBC's foray into tapping the huge Indian domestic market through customisation, which the company intends to achieve by dissecting and differentiating prevailing market conditions.

BBC also plans to launch magazines, audio and video in the next three years. It expects to retain the brand value while building a new brand and will do this in a phased manner. The Ji Mantriji series in English will be translated into Hindi, Tamil, Bangla and Malayalam by the end of this year.

BBC worldwide has created the new Indian version of the famous Yes Minister books and adapted the original diaries to reflect Hindi TV adaptation of Yes Minister and Yes Prime Minister.

There will be a total of five books; three for Yes Minister and the other two for Yes Prime Minister and each will convey humour of the original diaries with nuances of the Indian scenario. Priced at Rs 195, they have been enriched by veteran cartoonist R K Laxman's illustrations, which also appear in the popular TV series.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.