Top Story

e4m_logo.png

Home >> International >> Article

Patco to merge with El Zee Television

12-September-2001
Font Size   16
Share
Patco to merge with El Zee Television

Zee Group’s Programme Asia Trading Company Limited (Patco) is planning to merge itself with its subsidiary El Zee Television Limited in the current financial year. The proposal is part of the Zee Group’s restructuring exercise, carried out according to the recommendations of a consultant company.

Zee Telefilms had bought Star’s 50 per cent stake in Patco, which used to produce programmes and do events for Zee Cinema. But those operations are now done by Zee Telefilms (ZTL) and the fixed assets of the company were sold at the beginning of the last financial year.

Patco has undertaken restructuring of its business operations for better efficiency. As a part of is exercise. It is looking at merging its operations with its subsidiary El Zee.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean