The passion for news and information based channels is rising among India’s business elite with more and more top level executives preferring to watch these on a regular basis.
According to a survey conducted by ORG-MARG, news channels are the most preferred genre of TV programmes watched by elites. While 91 per cent of the respondents in the survey favoured watching news channels, 86 per cent expressed their liking for general information channels. Only 53 per cent wanted to view sports channels and 50 per cent, movie and nature channels.
The survey discovered that wealthier viewers watch less TV and fewer channels. On a normal working day they spend 1.2 hours for watching TV which goes upto 1.3 hours per day while travelling.
The survey was conducted amongst 1030 people. Respondents comprised all senior executives designated as general manager and above across the top 50 private sector companies registered in India, the largest 100 public sector companies and the leading 100 companies in financial sector.