Top Story


Home >> International >> Article

Passion for news and information rising among Indian business elite

Font Size   16
Passion for news and information rising among Indian business elite

The passion for news and information based channels is rising among India’s business elite with more and more top level executives preferring to watch these on a regular basis.

According to a survey conducted by ORG-MARG, news channels are the most preferred genre of TV programmes watched by elites. While 91 per cent of the respondents in the survey favoured watching news channels, 86 per cent expressed their liking for general information channels. Only 53 per cent wanted to view sports channels and 50 per cent, movie and nature channels.

The survey discovered that wealthier viewers watch less TV and fewer channels. On a normal working day they spend 1.2 hours for watching TV which goes upto 1.3 hours per day while travelling.

The survey was conducted amongst 1030 people. Respondents comprised all senior executives designated as general manager and above across the top 50 private sector companies registered in India, the largest 100 public sector companies and the leading 100 companies in financial sector.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...