Padmalaya Telefilms has forged a strategic alliance with the US-based Film Club to enter into the animation segment in a big way. The 50:50 joint venture will produce and market a 200 part animation series, based on the popular folklore The Jataka Tales adapted for the international audience.
Padmalaya Telefilms and Film Club will own all copyrights on an equal basis. The joint venture entity will utilise the services of Anglo American Film Distributors (AAFD) for marketing the series in the US and all other countries except India, wherein Padmalaya Telefilms will retain the rights.
The entire Jataka Tales series is expected to earn revenues between $50 million and $200 million over the 200 episodes over a period of three years. Given that there are over 9,000 Jataka Tales, the possibility of continuation is also enormous. Padmalaya's Rs 8 crore animation facilities in Hyderabad will be used to produce the recast version of the Jataka Tales. The first 13 episodes will be ready by October 2001, the second 13 episodes will be ready by May 2002.