Top Story

e4m_logo.png

Home >> International >> Article

O&M to implement its global business strategy '360 degrees' in India

13-August-2001
Font Size   16
O&M to implement its global business strategy '360 degrees' in India

Ogilvy & Mather plans to implement its global business strategy called "360 degrees" which calls for creation of a new post of "brand stewards". The strategy is in various stages of implementation across the world and has now been kicked off in India.

There are several activities revolving around a brand, which ranges from direct marketing to public relations. The brand steward will be responsible for coordinating all these activities.

The idea is to provide synergies to the clients. O&M has not yet finalised how many brands will have brand stewards. The focus will be more on significant ones. But the agency would not mind roping in stewards for smaller brands as well.

O&M, which handles several key brands like Titan, IBM, TVS Scooty, Allen Solly, Lux among others, has recently bagged Midday Multimedia and CRY (for direct marketing).

O&M is putting lot of emphasis on rural marketing. Its rural communication division, Outreach, is also handling social projects like population and education programmes for the government and NGOs.

O&M, which is regarded for its creativity, got five nominations at the recent Cannes ad awards and won two silvers at Clio awards. These highly acclaimed ads include that of Ciba Vision, Post It and Weekender.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign