Top Story

e4m_logo.png

Home >> International >> Article

O&M set to tap online advertising

24-January-2001
Font Size   16
O&M set to tap online advertising

The Ogilvy Interactive (OI), an arm of the $1.2-billion global advertising agency, O&M, is chalking out a roadmap to grow in tandem with Indian online advertising business. With online advertising in India growing from levels of Rs 30 crore to Rs 60 crore over the last two years, net advertising is projected to touch Rs 250 crore shortly.

For the Indian market, OI is rolling out a suite of Net-ad solutions which has been developed in-house globally. These include dynamic ad serving, which places location and time specific advertisements to surfers. Towards the high-end technology market O&M is bringing home technology for catering ads on the wireless as well as interactive TV medium.

O&M India is getting ready to develop some of its own solutions as well. A footprint for setting up an R&D centre in Bangalore is currently being worked out. Customised solutions for the domestic market will also be looked at. According to Arti Dwarkadas, business director, the growth of Ogilvy (I) India operations is expected to pick up pace once the alliances with specialised agencies come through.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...