The Ogilvy Interactive (OI), an arm of the $1.2-billion global advertising agency, O&M, is chalking out a roadmap to grow in tandem with Indian online advertising business. With online advertising in India growing from levels of Rs 30 crore to Rs 60 crore over the last two years, net advertising is projected to touch Rs 250 crore shortly.
For the Indian market, OI is rolling out a suite of Net-ad solutions which has been developed in-house globally. These include dynamic ad serving, which places location and time specific advertisements to surfers. Towards the high-end technology market O&M is bringing home technology for catering ads on the wireless as well as interactive TV medium.
O&M India is getting ready to develop some of its own solutions as well. A footprint for setting up an R&D centre in Bangalore is currently being worked out. Customised solutions for the domestic market will also be looked at. According to Arti Dwarkadas, business director, the growth of Ogilvy (I) India operations is expected to pick up pace once the alliances with specialised agencies come through.