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O&M entering into sunrise area of non-traditional media through M&A

11-August-2001
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O&M entering into sunrise area of non-traditional media through M&A

Ogilvy & Mather India, is in the process of putting together a series of strategic alliances and mergers and acquisitions in the sunrise area of non-traditional media.

Spearheading this drive is the agency’s recent strategic alliance with healthcare communications specialist Sohum which will culminate in a 51 per cent equity holding by early next year, informs Ranjan Kapur, managing director, O&M.

The decade-old Sohum will then be merged under the existing Ogilvy Healthcare and Kapur projects bringing together a business amounting to billings of Rs 75 crores by end of next year.

Owned by Susan Josy, Sohum brings to the counter a team of specialists with pharma and hygiene management backgrounds and a bounty of big clients such as Unichem, Glaxo, Novartis and Nicholas, for whom they provide healthcare communications.

A host of other new initiatives under the aegis of Ogilvy’s `new business’ group steered by Prita Singh are expected.

For one, there will be Enterprise IG, the world’s leading identity group and a WPP company based in London, getting into a majority equity deal with a local identity specialist. This too will initially be a separate company under the Ogilvy banner.

Retail identity and design and the fabrication of retail outlets have been also identified as nascent but big boom areas.

B D G McColl, the global retail identity company of the WPP Group will be hanging up its shingles here in majority equity deal with a local retail identity company, informs Kapur.

This flurry of new initiatives is in line with the agency’s vision of providing 360 degrees holistic communications solutions to its clients.

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