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OgilvyOne to acquire DM agency

14-January-2002
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OgilvyOne to acquire DM agency

OgilvyOne, the direct marketing arm of advertising agency Ogilvy & Mather plans to acquire an independent direct marketing agency to strengthen its operations. OgilvyOne plans to start a second agency network in India within this year.

OgilvyOne also plans to tie up with call centres. According to industry sources, it has tied up with the Bangalore based IQmen to set up a data analytic division for its existing clients.

The agency had earlier tied up with the Department of Post to gather database of consumers. A pilot project was held in Bangalore and Hyderabad. Meanwhile, the agency is planning to venture into SMS marketing in a big way.

With all these initiatives, OgilvyOne is expecting to grow at 50 per cent in this fiscal. Today it has business worth Rs 10 crores with a client roster which includes American Express, Hindustan Lever Limited, Nestle, Cadbury India and IBM among others.

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