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International No razzmataaz for the TV viewers on New Year’s eve

No razzmataaz for the TV viewers on New Year’s eve

Author | NULL | Monday, Jan 01,1900 10:16 AM

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No razzmataaz for the TV viewers on New Year’s eve

The viewers are going to miss the usual razzmatazz on the New Year’s eve, as all major television channels have decided to keep a low-key. New Year’s eve would mainly comprise of either blockbuster movies or shows, which have been aired earlier during the year.

For example, Sony Entertainment Television has decided to rerun Shah Rukh Khan Live -- The music & madness of Kishore Kumar on December 30, while Star Plus will show `Taal Se Taal Mila', a musical show on Helen. Whereas Zee has decided to air a three-hour countdown show hosted by Shekhar Suman. Doordarshan is also in the process of putting together a New Year eve show.

With no new programmes made specifically for the New Year’s eve, Channels are heavily banking on blockbuster movies. Sony will show Hrithik Roshan starrer `Kaho Na Pyar Hai' on New Year's eve, Star has bought rights to `Raju Chacha' while Zee Cinema will premier `Hum Dil De Chuke Sanam' on December 30.

According to industry analysts, acquiring film rights proves to be better option as creating song dance shows is a risky endeavour and also have less shelf life value.

Tags: e4m

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