A survey conducted on international DTH regulations has revealed that there are no cross media ownership restrictions with regard to DTH in most countries, including the US, UK, Europe, Japan, France, Canada and Australia. The survey conducted by the Confederation of Indian Industry (CII) shows that the belief that content providers the world over are not in distribution is mistaken. However, Hong Kong, television ordinance limits cross media ownership. The survey further points out that most media conglomerates worldwide such as News Corp, Time Warner, Viacom were active across the whole spectrum, from content development to customer interface. A comparison of global media conglomerates with the Indian media majors depicts that there is no match between the Indian and foreign media companies either in terms of market capitalisation or viewership. In light of the above analysis and with entry barriers to be lifted the worldover in next 5-10 years’ time. CII believes that the Indian broadcasting firms need to be better prepared and equipped to meet the ensuing challenges.
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