HFCL-Nine Network Ltd., has send a fresh proposal to Doordarshan laying down certain conditions for accepting a 18 month extension of its contract with the state-owned broadcaster. According to the informed sources Nine Network has asked for atleast one hour extra every day, more free commercial time, flexibility in the programme and allowance of co-branding of the channel for that limited number of hours.
Doordarshan had earlier offered an 18 month extension of the contract between Nine and Doordarshan under which it leased out three hours of prime time every day on Doordarshan metro. The contract, which was earlier for one year, was to end this October.
Nine had earlier rejected the offer and had asked Doordarshan for a five year extension of the contract otherwise - as it pointed out - it would not make business sense due to the uncertainty in the contract and would make it impossible for them to make investments.