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International Nine Gold sells its contend library to Star India

Nine Gold sells its contend library to Star India

Author | NULL | Monday, Jan 01,1900 7:23 AM

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Nine Gold sells its contend library to Star India

Star India has bought the content library of HFCL-Nine Broadcasting India. The arrangement includes all popular soaps and films of Nine Gold. According to industry analysts, Star TV will be able to further improve its position in the Indian cable and satellite homes with these programmes.

The much-hyped HFCL-Nine had stopped operations from September 10 after Doordarshan did not renew its contract with the software company.

Earlier this year, Star India had bought out programmes such as Kundali, Kabhie Souten Kabhie Saheli and the The Helen Show.

Several of Star TV’s programmes are already leading the charts, and with the Nine Gold’s library it should be adding a few more interesting programmes in its own library.

A few months ago, HFCL-Nine Gold had petitioned Doordarshan to extend its Rs 121-crore one-year contract and give it some additional sops, like flexibility in programming and more commercial time.

DD, while agreeing to an extension of between 6 and 18 months, had put its foot down on the other demands. This led to a break-in contract between DD and the company.

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