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International Nine Broadcast having tough time in marketing its serials

Nine Broadcast having tough time in marketing its serials

Author | NULL | Monday, Jan 01,1900 12:00 PM

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Nine Broadcast having tough time in marketing its serials

Nine Broadcast is having a tough time marketing its television serials with government broadcaster Doordarshan stopping the company from advertising on entertainment channels other than DD1 and DD2.

According to Jaideep Grewal, director-marketing, Doordarshan does not allow Channel Nine programmes to advertise on other cable and satellite channels like Zee TV and Sony Entertainment Channel, which it wants to do for better impact.

Tags: e4m

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