Top Story


Home >> International >> Article

Nine Broadcast having tough time in marketing its serials

Font Size   16
Nine Broadcast having tough time in marketing its serials

Nine Broadcast is having a tough time marketing its television serials with government broadcaster Doordarshan stopping the company from advertising on entertainment channels other than DD1 and DD2.

According to Jaideep Grewal, director-marketing, Doordarshan does not allow Channel Nine programmes to advertise on other cable and satellite channels like Zee TV and Sony Entertainment Channel, which it wants to do for better impact.


GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems